via youtube.com
Redneck ingenuity at its best.
What seems incredible today is par for the course tomorrow. I remember the novelty of email. And now I deal with the nightmare of email. I remember the initial thrill of the instant message, and now I live with its constant interruption. Technology is, and will always be, redefining our future.
Om Malik makes a great point in his piece about Apple, the Internet and the constant new normal (click above to read it). His thesis that nothing stays the same — not even the way we measure success — is especially apt today.
"Most inventors and engineers I’ve met are like me — they’re shy and they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone — best outside of corporate environments, best where they can control an invention’s design without a lot of other people designing it for marketing or some other committee. I don’t believe anything really revolutionary has ever been invented by committee… I’m going to give you some advice that might be hard to take. That advice is: Work alone… Not on a committee. Not on a team.”
Groupthink doesn't change the world. A simple idea, brilliantly executed, does. That idea starts with one person, and a great team can give it lift.
This brainpickings.org piece is a good read on this concept.
You have to think, What are people going to do with the device 99% of the time? Make sure every detail supports that main interaction," Fadell explains. "The iPod is about scrolling through long lists with one hand, and a thermostat is about dialing the temperature up or down.
Great piece on a great product's design and marketing.
