via youtube.com
Belgian insurance company AXA cleverly figured out how to leverage print advertising that gets life from the digital space. This print ad is enhanced by placing a smart phone in the middle of the page. When the user calls up a related Web page, a video plays that completes the scene displayed in the ad.
I dig it. It's fun. It's relevant. And it's getting AXA some attention. And that's what advertising is all about.
