via youtube.com
But even if you have no idea what your Klout score is, there’s a chance that it’s already affecting your life. At the Palms Casino Resort in Las Vegas last summer, clerks surreptitiously looked up guests’ Klout scores as they checked in. Some high scorers received instant room upgrades, sometimes without even being told why. According to Greg Cannon, the Palms’ former director of ecommerce, the initiative stirred up tremendous online buzz. He says that before its Klout experiment, the Palms had only the 17th-largest social-networking following among Las Vegas-based hotel-casinos. Afterward, it jumped up to third on Facebook and has one of the highest Klout scores among its peers.via wired.com
Click through the above to see how one dude didn't get a job because his Klout score sucked.
You have to think, What are people going to do with the device 99% of the time? Make sure every detail supports that main interaction," Fadell explains. "The iPod is about scrolling through long lists with one hand, and a thermostat is about dialing the temperature up or down.
Great piece on a great product's design and marketing.
New technology tends to follow a predictable path from discovery, to overuse and disillusionment, and eventually, a proper or right level of use. But in the case of QR codes, that "right level" is likely to be fairly low and short-lived. Because it's the marketers, not the customers, who are so enamored with it.
This piece by Dave Wieneke on adage.com nicely articulates how I feel about QR codes — they are a cheap gimmick with very little true marketing value. (Thanks to @edwardtlynes for spotting the article.)
