New technology tends to follow a predictable path from discovery, to overuse and disillusionment, and eventually, a proper or right level of use. But in the case of QR codes, that "right level" is likely to be fairly low and short-lived. Because it's the marketers, not the customers, who are so enamored with it.
via adage.com
This piece by Dave Wieneke on adage.com nicely articulates how I feel about QR codes — they are a cheap gimmick with very little true marketing value. (Thanks to @edwardtlynes for spotting the article.)
