So what’s the Google Plus problem? There’s really only one thing left: bad design and a confusing user interface.
Google is an engineer-driven company. These unbelievably talented engineers have always put code before pixels. They’ve made the fastest, smartest Web products around. But the design of Google Plus feels, well, undesigned. It isn’t beautiful, and in the age of the iPhone and mobile apps, good design is more important than anything.
Great piece explaining how design can make or break a digital product.
