To pull this off Dropbox must manage incredible volume and stunning complexity—while making that all simply disappear to anyone using the service.
About a decade ago, in a conversation with a co-worker named Barry Lank when we were at Gannett, I marveled over what made the perfect email. (In the late 90s, email still held art status.) Such an email had to be meticulously and deliberately made to appear as though it was haphazard. Kind of like a Disney experience — so easy to the one enjoying the experience, but an orchestration of significance to pull off behind the scenes.
I'm discovering that the same goes for technology businesses now, as so well articulated in the above quote from Forbes' profile of the awesome app Dropbox.
Take a look at the home pages of Facebook, Twitter, Dropbox and Google. Get the idea? A ton of complexity covered with brilliant and simplistic user experience. It's a prerequisite for success in the digital world.
